Fresh Meals People Choose. Longer Shelf Life Operators Need.

Locally made, data-informed meals produced fresh daily for wholesale programs, micro markets, and organizations across Buffalo and Rochester.

 Contact Bill About Wholesale

Fresh Meals. Flexible Programs. Local Service.

From employee meal programs to retail-ready grab-and-go options, we make it simple to serve fresh, dependable food at scale.

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USDA Certified

Prepared in our USDA-certified facility.

Made Fresh Daily

Never frozen. Always made with care.

Buffalo-Made & Women-Owned

Locally owned and operated in Western New York.

Nationally Recognized for Excellence in Food Service

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Fresh DailyLocal production
10–14 DaysTypical refrigerated shelf life
50+ ChoicesAcross rotating menus
200+ MarketsReal sales data behind our menus
16,000 WeeklyMeals currently produced

Two ways we serve organizations

Fresh-food programs built around your needs.

Whether you need recurring retail-ready meals or catering for a company event, our local team makes it simple to get quality food, reliable service, and responsive support.

Wholesale meal programs

For recurring food service and resale

Individually packaged meals for micro markets, retailers, colleges, healthcare organizations, workplaces, distributors, stadiums, airports, and other food-service operators.

  • Complimentary samples for qualified prospects
  • Individual orders and one-location pilot programs
  • Flexible delivery in Buffalo and Rochester
  • No minimum or fee for wholesale pickup
  • Private-label and custom menu options for significant volume

Bill O’Brien
Director of Business Development
(315) 430-2124
bill@buffalostrive.com

Corporate catering

Customized for meetings and events

Boxed lunches, breakfast, sandwich and wrap trays, salads, hot entrées, desserts, beverages, and custom menus for organizations throughout Buffalo and Western New York.

  • Customized quotes based on your event
  • Delivery for events with 20 or more guests
  • Pickup available for smaller orders
  • 48 hours’ notice requested
  • Dietary needs discussed during confirmation

Eileen Fox
Catering Coordinator
(716) 400-1377
eileen@buffalostrive.com

Why Modern Market Company

More time to sell. Less guesswork.

Our menus are informed by 15 years of real-world food-service experience and purchasing patterns from more than 200 micro-market locations.

Extended shelf life

Modified atmosphere packaging can provide a refrigerated shelf life of approximately 10–14 days, compared with the typical 3–5 days for many conventionally packaged fresh meals. That longer selling window can help reduce spoilage and waste.

Proven menu rotation

More than 50 selections across a four-week rotating menu, with seasonal updates informed by what customers actually buy.

Less on-site labor

Ready-to-sell and bulk formats help operators offer consistent, quality meals without adding extensive preparation demands.

Made fresh daily

Meals are produced locally every day and transported in refrigerated vehicles for Buffalo and Rochester delivery programs.

Food-safety focus

USDA licensed, with HACCP-based controls, ServSafe-certified personnel, PCQI oversight, temperature monitoring, and product traceability.

Dedicated support

Bill remains your primary contact, while Ron, our Director of Culinary, manages recurring order fulfillment with at least 48 hours’ notice.

SandwichesWrapsSaladsBreakfastRice bowlsPasta dishesPasta saladsBulk food service

Local leadership

Established in 2025. Built on experience dating to 2011.

Modern Market Company is a women-owned, family-owned Western New York business led by President Jen Corto, a CPA with an MBA. Jen and her husband, former Buffalo Bill Jon Corto, founded Strive in 2011 and built a fresh-food program serving more than 200 vending and micro-market locations. Modern Market Company is a separate affiliated company focused on prepared meals, wholesale programs, and corporate catering.

Award-winning leadership

2024 IFMA Silver Plate Award Winners

Jen and Jon Corto were recognized for leadership and achievement in the Grocery, Convenience & Specialty Retail category following their nomination by Nestlé Professional.

Customer perspective

Proud to partner with local operators.

“Their sandwiches and salads are fresh, well-made, and a great addition to the selection we offer our customers. Owner Jon has built a wonderful local business, and Ron, who handles our orders, has been a pleasure to work with. We truly appreciate the excellent service they provide.”
Karen & Paul
Owners, Cameron’s 24 Hour Store

Trusted by organizations including

MoogCatholic HealthKaleida HealthTeslaAXA FinancialUpstate MilkBryant & StrattonECCGCCBuffalo Bills

Wholesale and catering FAQs

Questions, answered.

Who is a good fit for a wholesale program?

Wholesale is designed for businesses and organizations offering recurring individually packaged meals through micro markets, retail locations, colleges, healthcare facilities, workplaces, stadiums, airports, distributors, and similar programs. A one-location pilot is available before a larger rollout.

Do you have order minimums?

Wholesale cash-and-carry pickup has no minimum and no pickup fee. Delivery is evaluated by Bill case by case based on location, volume, and program requirements.

How far in advance should we order?

Please submit recurring wholesale and catering orders at least 48 hours in advance. Standard wholesale programs may be able to begin within the same week, depending on complexity.

Where do you deliver?

Wholesale delivery is focused on Buffalo and Rochester and arranged case by case. Corporate catering serves Buffalo and the surrounding Western New York region. A broader distributor network is planned for the future.

Can we try samples or start with a pilot?

Yes. Complimentary samples are available for qualified wholesale prospects, and organizations can begin with a one-location pilot or individual orders without a long-term contract.

Can you customize menus or packaging?

Yes. Customized recipes, menus, product mixes, and private-label packaging are available for qualified high-volume programs. Each opportunity is evaluated based on volume and complexity.

What dietary choices are available?

The menu includes vegetarian, gluten-conscious, and high-protein selections. Select items use meats supplied with halal documentation; finished meals and the facility are not independently halal certified.

What information is included on packaged meals?

Packaged meals include ingredient, allergen, and nutrition information, along with a use-by date and production or lot code. Product specification sheets are available to qualified prospects.

How does the longer shelf life reduce waste?

A longer refrigerated selling window gives operators more time to sell or serve each meal and can reduce spoilage risk. Results depend on ordering, storage, handling, and customer demand, so waste reduction is presented as a potential benefit rather than a guaranteed percentage.

Where is wholesale pickup?

Pickup is available Monday through Friday, 7:00 a.m.–4:00 p.m., at 3538 California Road, Orchard Park, NY 14127. Please provide at least 48 hours’ notice.

Start a conversation

Tell us how we can help.

We kept both forms short. Only your email and phone number are required, and the appropriate team member will follow up within 24 hours.

Wholesale and micro markets

For recurring meal programs, resale, samples, pilots, pricing, delivery, facility tours, and private-label opportunities.

Prefer direct contact? (315) 430-2124 · bill@buffalostrive.com

Corporate catering

For meetings, events, boxed lunches, breakfast, trays, hot entrées, beverages, and custom menus.

Prefer direct contact? (716) 400-1377 · eileen@buffalostrive.com